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Data protection and information for usage-based online advertising

Alfons W. Gentner Verlag GmbH & Co. KG

This page is intended to inform you about the data that can be collected when you click on advertisements in the internet marked with the data protection information icon of the German Data Protection Council for Online Advertising (DDOW), or when you visit websites where advertising flagged by the privacy info icon of the DDOW is displayed. You will also learn how the data is used for future display of usage-based advertising and how you can opt out usage-based advertising for your computer.

What is usage-based online advertising? What is my stored data used for?

When the privacy info icon appears on an advertisement in a web page, it means that when you click on the ad or visit the website, information about your interests and preferences is collected in a Cookie to be stored on your computer. This is to serve advertisements that are better tailored to your tastes and interests when visiting other websites. This is called "usage-based online advertising" or "Online Behavioral Advertising, OBA".

Advertisers (for example, online marketers or advertising agencies) use so-called "Ad Servers" as a "technical tool" for the display of usage-based online advertising media.

When you visit certain websites or click on certain advertising banners on pages you visit, the Ad Server places a cookie on your computer. In this cookie, certain information (data) is stored - anonymous or pseudonymized, e.g. on the content of the advertisements you clicked on, the product advertised, etc.

The Ad Server processes the collected data on behalf of the advertiser by creating a kind of "online advertising profile" in the cookie containing your potential interest preferences. This will allow to show you advertisements that are better tailored to your interests and preferences.

It is important that the Ad Server does not link any collected data to other databases that could allow to draw conclusions about you. In particular, neither your name, email address, home address nor other personal information such as date of birth or telephone number will be stored in the cookie and processed by the Ad Server.

What data does the Ad Server store in the cookie on my computer?

The Ad Server used by the advertiser mentioned below can store the following data in a cookie on your computer:

Of this data, the following items are "personal data" within the meaning of GDPR:

In addition to whats listed above, the adserver can set the following cookies in your computer if certain features are used:

>
Namemax. AgeContent; UseGDPR purpose*
gentner_udc_*30 daysclient defined cookie, see above1
gentner_cjloc30 days0 or 1; Avoid double counting1,5
gentner_twloc30 days0 or 1; Avoid double counting1,5
gentner_rtpgy*30 daysList of numbers; Avoid double counting1,5
gentner_optsiteconv_*30 days0 or 1; Avoid double counting1,4
gentner_optsite_*30 daysNumber; Websitenvariant1,4
gentner_salesfunnel_*30 daysNumber; Avoid double counting1,3
gentner_salesfunnel_*_user30 daysUser-ID; Recognition of the user1,3
gentner_uxid30 daysUser-ID; Recognition of the user1,2

* Purposes according to IAB Transparency and Consent Framework

Who is the advertiser using this Ad Server for displaying usage-based online advertising on websites I visit?

The advertiser using this Ad Server to display online advertisements is:

Alfons W. Gentner Verlag GmbH & Co. KG
Christa Schmitz
Forststraße 131
70193 Stuttgart
DE

Tel.: 0711636720
Fax:
Mail: nitzsche@gentner.de

Alfons W. Gentner Verlag GmbH & Co. KG has adopted the OBA code of conduct for service providers for the self-regulation in the area of usage-based online advertising provided by the German Data Protection Council for Online Advertising (DDOW).

You can find a link to the code's full text here.

You do not want to get served behavorial-based online advertising?

To deactivate behavorial-based online advertising temporarily (for 7 days) for gentner1.adspirit.de, please click here.

To permanently disable behavorial-based online advertising for gentner1.adspirit.de, please click here.

With the network preference management by the consumer portal meine-cookies.org, you can directly and easily manage the usage of usage-based online advertising for websites you visit by the above-mentioned advertisers - as far as the party has enrolled for this service - as well as all other advertisers that adopted the code of conduct of DDOW and enrolled in the Network Preference Management.

Please note that writing a cookie on your computer is also required to deactivate the usage-based online advertising. If you delete your cookies, the Ad Server will no longer be able to determine that you do not want to get served usage-based online advertising.

Further information

You can find more information on the subject of usage-based online advertising on the consumer portal meine-cookies.org.

Please also note the following

Provider of the AdServer is AdSpirit GmbH, Niedstr. 40-41, D-12159 Berlin, Germany. This company, however, is not responsible for the collection and processing of your data for serving usage-based online advertising. Solely responsible is the above mentioned advertiser. AdSpirit GmbH only provides the AdServer as a technical tool for the distribution of usage-based online advertising to the above mentioned advertiser.